In this digital world, online business owners want to gain visitor’s attention and enhance genuine connections with brands. But, the biggest question is- how do you build the connection? Right! Telling a brand story is the best way to build a strong connection with your visitors. Through your business story, you can positively represent your brand and communicate who you are, what you do, how you can help your users, and many more.
Stories are more powerful rather than statistics on your website. One research illustrates that stories can be up to 22 times more memorable than only facts on your website. Before following the right storytelling ways you need to understand your target audience and brainstorm your business idea.
How To Know your Target Audience?
To tell your brand story, the foremost important thing is to know your target audience. The more information related to them will get a better outcome. Knowing a target audience helps you to figure out the content that individuals care about. It is important to consider your target audience when writing your business story, so you can optimize your content to serve your readers.
Depending on your product or services, a specific group of the audience may hold a greater value. Targeting your specific audience for your online business and customizing some messages to reach your targeted audience leads to hike ROI. When you know your targeting audience, it is important to feature your products and services.
How To Brainstorm Your Business Story Ideas?
The brainstorming process is a great way to generate more brand story ideas. It is the best starting point to find those that keep pushing you forward with stunning ideas. And, when you come up with ideas, you can find it helpful to brainstorm around a specific aspect of your brand. Think about the services and products you are providing online.
Hopefully, having a successful brainstorm helps you to create a list of story ideas for your business. It will help you to engage your target audience and attract more readers to your website.
Here, we have explained five creative ways to tell your business story to engage your audience on your WordPress website.
1. Create a Timeline
A visual representation of your brand story as a timeline is an easy to use and eye-catching way to express the founding of your company. You can include important events or accomplishments in your business history. Moreover, when you build your timeline, just think about the events and accomplishments that develop credibility with your targeted audience and create a clear authority in your field.
Importantly, there are various WordPress plugins available to showcase your timeline story on your website. You can choose the most advanced plugin like WP Timeline Designer Pro to beautify your blog with a stunning story timeline concept. It will help you to make your website post more dazzling to attract more visitors.
With this plugin, you can display your life story in the timeline, hiring process, event summary, achievement, author biography, step by step guide, and many more.
2. Let Your Employees Tell Your Business Story
Whenever you are creating a company culture, your employees believe in it. You can create a team that tells your business story for you. In this form, telling your brand story has a real feeling with true authenticity. Moreover, it generates an organic interest in not just working for a company but purchasing products and services as well.
Without a doubt, the need for communities to be able to relate to individuals than businesses. That is the reason, to let them tell your story, and customers will relate with them. With this, you can build trust with your customers.
3. Use Social Media Platform To Present Your Business Story
Social media will help you to gain more visitors to your business story. It is the most effective way due to 3.5 billion social media users worldwide. Do not try to use all social media platforms. You have to think and select two or three social media platforms that your target audience uses the most.
Apart from just sharing your content, you can also embed social media to your WordPress website. There are thousands of plugins available to embed your social media account to your website. You can use the Social Stream Designer, a powerful WordPress plugin to integrate your social media feed on your website. It gives you an eye-catching and responsive social media wall on your website or a blog in just a few minutes.
4. Find Your Brand Hero
Every brand story needs a brand hero. Right! Make your brand hero a key element in your business storytelling. In addition to this, your brand hero should demonstrate that your product works well. You can turn your present customer base and tell your business story to attract more visitors.
Generally, the customer is a hero in your brand story. You can make your customer a brand hero and yourself as a guild. Apart from this, making a successful brand includes stunning images, eye-catching colors to attract more visitors to your website. Here are some global branding examples like Apple, Coca-Cola, McDonald’s, Uber, etc.
5. Write Blogs To Tell Your Brand Story
Writing a blog or article is a powerful marketing strategy to represent your business story. According to a recent HubSpot report, business marketers who put blogging on high priority in their list are 13 times more likely to make a return on their investment compared to their colleagues who consider blogging is not useful.
Furthermore, you can use the best WordPress blog layout plugins to gain organic traffic using an SEO-friendly and attractive blog layout without writing a single line of code. You can provide visual storytelling in your blog and make it more attractive to your visitors. For that, you can use the quotes and separate your blog content with a visual enrichment, and break the lines on your blog. You can also share your blog post on the social media platform to gain more visitors and make your business story more eminent.
6. Use Videos To describe Your Business Story
Video content is more appealing to your audience. Sometimes too many words and content can make your website visitors get bored. Avoid writing lengthy paragraphs on your web pages. Posting storytelling videos on the web pages can be an amazing way to gain user’s attention and make them stay longer on your website.
Replace the longer story content with videos and create magic on your WordPress website. On your website, if you create video content that shows the feeling of trust, then there is a higher chance to engage visitors with the same sentiment.
Related Read: Best Video WordPress Plugins For Better User Engagement
7. Be Authentic
Last but not least, authentic means something legitimate or real. When it comes to your business storytelling, be authentic because people hate being manipulated. When you create your story, ask yourself what message you are sending to your audience, the words you are using, images, and many more. In addition to this, also think about how you can better represent your business story on your website.
Furthermore, brand authenticity makes a stronger connection with your customers. If you are honest with your customers, then you will get countless opportunities to generate real-time testimonials from people who genuinely understand your business and are satisfied with your services.
We hope this article will help you to tell your business story creatively on your website. By following these points, you can build a strong connection with your target audience. Importantly, use the social media platform to present your story and reach maximum people. Apart from this, you can also write blogs and create videos to represent your business story in an attractive way.
All the best!