People who enjoy audio content are a part of a passionate culture that encourages brand affinity. Audio is intimate, and “tuning in” to listen to the same person muse on different topics will eventually start to feel like the host and listeners have a personal relationship. Though the majority of online users still don’t listen to podcasts, the ones who do are die-hard fans. Once your audience breaks the seal and begins getting into podcasts, the habit is a lot like eating potato chips—they’re not going to stop after one or two.
