Audio is the Achilles heel of webinars, as well as other forms of content — like podcasts, teleseminars, and videos — that rely on clear sound. We have all heard poor audio, and it’s really a turnoff — not to mention how poorly it impacts engagement. For any virtual event, audio is critical to connecting […]

There are all kinds of analogies about what a webinar is like, but I prefer to think of them as radio shows with pictures. Radio has a unique power when it comes to engagement: appealing voices reach out and connect with audiences through thought-provoking conversations, storytelling, and great sound. Webinars share these same characteristics — […]

Examples of Tone in a Story. The tone in a story indicates a particular feeling. It can be joyful, serious, humorous, sad, threatening, formal, informal, pessimistic, and optimistic. Your tone in writing will be reflective of your mood as you are writing

How do we connect with people and create a positive impression? Whether it is in-person or virtual, people prefer being entertained to being educated. So stimulating a person emotionally is the first step toward creating a positive audio impression. Presenters who want to leverage the human factors that connect with an audience will focus on […]

People who enjoy audio content are a part of a passionate culture that encourages brand affinity. Audio is intimate, and “tuning in” to listen to the same person muse on different topics will eventually start to feel like the host and listeners have a personal relationship. Though the majority of online users still don’t listen […]