This past weekend saw the culmination of a small internet joke that snowballed into a ridiculous viral sensation. Columbus, Ohio native Zach “Danger” Brown wanted to raise $10 on Kickstarter to make a potato salad. He got $55,000 instead. So he used all the extra cash to throw a party, dubbed Potato Stock.
Taters were mashed, mayonnaise was liberally applied, and hundreds of pounds of delicious spuds were consumed. Some local charities got a big cut of the funding. After the hangover cleared, The Verge hopped on the phone to chat with Brown about the perils of internet fame, satisfying your backers, and what he’s planning to do next.
DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS.
The campaign plans to contribute a “significant portion of the remaining money” to the Columbus Foundation, a group that assists individuals in dispensing donations. This particular initiative will create a fund to support Central Ohio’s nonprofits in their fight to end hunger and homelessness.
PotatoStock will also do its part.
All money made from selling concessions at the all-day event — which is scheduled for Sept. 27 — will be donated to the new fund.